Corporate environmental responsibility has taken center stage in the eyes of consumers, investors, and regulators. The European Union is tightening the regulation of environmental claims, and under upcoming Green Claims directives, companies will be required to substantiate their claims—such as carbon footprint or recyclability—with precise, verifiable, and measurable data. Without a solid data foundation, such claims risk being perceived as greenwashing, potentially causing significant damage to a brand’s reputation.
Why credible Data is needed for Green Claims?
More and more companies are using environmental claims in marketing—such as “low-emission product” or “carbon-neutral production.” However, to be credible and legally compliant, these claims must be backed by measurable and verifiable information. That’s where Life Cycle Assessment (LCA) comes into play.
LCA is a scientifically recognized method for assessing the environmental impacts of a product or service across its entire life cycle. It is a powerful tool for validating environmental claims and ensuring they stand up to scrutiny from both regulators and customers.
What is Life Cycle Assessment (LCA) and How Does It Work?
Life Cycle Assessment measures the environmental impacts of a product from raw material extraction to disposal. It includes the measurement of material and energy use, evaluation of emissions during transport, use, and recycling, as well as standardized reporting of results using metrics such as CO₂ equivalents.
Read more from our article: Life Cycle Assessment Strengthens Data-driven Decision-making in Sustainable Business
How LCA Supports Green Claims in Practice
1. Clear Scope – LCA defines which product and which life cycle phases are being assessed.
2. Reliable Data – Based on actual consumption, production, and logistics figures.
3. Objective Analysis – LCA produces quantifiable, comparable data.
4. Verifiability – Claims can be documented and communicated transparently, e.g., “This product generates 35% less greenhouse gas emissions than the market average.”
How to Use Environmental Claims to Grow Your Business
Make active use of LCA-generated data across your communication channels. Search engines favor content that answers user queries with clarity and authority, which can increase your company’s organic visibility and generate new leads.
By presenting LCA-based environmental claims on your website, you not only build customer trust but also improve your SEO performance and search rankings.
A Sustainable Claim Needs a Sustainable Foundation
A credible environmental claim doesn’t appear out of thin air. It requires a transparent and measurable foundation—exactly what LCA provides. While LCA helps companies comply with regulatory requirements, it also strengthens marketing, branding, and visibility in a sustainable and strategic way.
How to start?
Get started with Life Cycle Assessment through the Environmental Impacts Academy’s Leaders’ LCA online course. You can receive a 10% discount via our exclusive offer—just submit your contact information using the form below.
